Sunshine Photo Company, LLC (hereinafter referred to as “Lokalphoto”, “we”, “us” or “our”) operates a platform and community marketplace that helps people form offline experiences and relationships directly with one another, where they can create, list, discover and book photography services within the United States of America, whether through our website or our mobile applications, as they are available (“Platform”).
“Affiliates” means companies related by common ownership or control. They can be financial and non-financial companies.
“Aggregated Information” means information about all of our users or specific groups or categories of users that we combine together so that it no longer identifies or references an individual user.
“Data Controller” means Lokalphoto, the company responsible for the use and processing of Personal Information.
“Third Parties” means companies or persons not related by common ownership or control (i.e. non-affiliates) or other unrelated individuals. Third Parties can be financial and non-financial companies, or persons other than you and Lokalphoto.
“Personal Information” means information (which may include sensitive information) relating to a living individual who is or can be identified either from that information or from that information in conjunction with other information that is in, or is likely to come into, the possession of the Data Controller.
WHAT TYPES OF INFORMATION DOES LOKALPHOTO GATHER ABOUT ITS USERS?
Information that you give us
We receive, store and process information, including Personal Information, that you make available to us when accessing or using our Platform and Services. Examples include when you:
We also receive, store and process information, possibly including Personal Information, when you access or use our Platform and Services, including but not limited to:
HOW LOKALPHOTO USES AND PROCESSES THE INFORMATION THAT YOU PROVIDE OR MAKE AVAILABLE
We use, store and process information about you for the following general purposes:
to enable you to access and use the Platform;
to enable you to communicate with other Members, including but not limited to by sending them messages or other information during the Booking process;
to operate, protect, improve and optimize the Platform, Lokalphoto’s business, and our users’ experience, such as to perform analytics, conduct research, personalize or otherwise customize your experience, and to provide Client service;
to help create and maintain a trusted and safer environment on the Platform and Services, such as detection and prevention of actual and potential fraud and other harmful activity, conducting investigations and risk assessments, enforcing our Terms and policies, verifying any identifications provided by you (including by comparing the photo on that identification to another photo you provide to us), verifying addresses of studio spaces, and conducting checks against databases and information sources (such as but not limited to public government databases) for fraud detection and prevention, risk assessment and harm prevention purposes. In this regard, we may do any or all of the foregoing with or without further notifying you;
to send you service, support and administrative messages, reminders, technical notices, updates, security alerts, and information requested by you;
to send you marketing, advertising, and promotional messages and other information that may be of interest to you, including information about Lokalphoto, our services, or general promotions for partner campaigns and services. You can unsubscribe or opt-out from receiving these communications in your settings (in the “Account” section) when you login to your Lokalphoto Account;
to administer referral programs, rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by Lokalphoto or our Third Party business partners; and
to comply with our legal obligations, resolve any disputes that we may have with any of our users, and enforce our agreements with Third Parties.
How Lokalphoto Uses and Processes User Communications
We may, either directly or through Third-Parties we engage to provide services to us, review, scan, or analyze your communications with other users exchanged via the Platform for fraud prevention, risk assessment, regulatory compliance, investigation, product development, research and Client support purposes. For example, as part of our fraud prevention efforts, the Platform may scan and analyze messages to mask contact information and references to other websites. This helps to prevent fraudulent actors from asking users to send them money outside of the Platform, such as by bank transfer or other money transfer methods. We may also scan, review or analyze messages for research and product development purposes to help make search, booking and user communications more efficient and effective, as well as to debug, improve and expand product offerings. We will not review, scan, or analyze your communications for sending Third-Party marketing messages to you. We will also not sell these reviews or analyses of communications to Third Parties. We will also use automated methods to carry out these reviews or analyses where reasonably possible. However, from time to time we may have to manually review some communications. By using the Platform, you consent that Lokalphoto, in its sole discretion, may, either directly or through Third-Parties we engage to provide services to us, review, scan, analyze, and store your communications, whether done manually or through automated means.
WHEN LOKALPHOTO LOSES OR SHARES YOUR PERSONAL INFORMATION, AND TO WHOM
IMPORTANT: When you use the Platform, your data may be sent to the United States and possibly other countries.
We may transfer, store, use and process your information, including any Personal Information, within the United States and to countries outside of the United States. Please note that laws vary from jurisdiction to jurisdiction, and so the privacy laws applicable to the places where your information is transferred to or stored, used or processed in, may be different from the privacy laws applicable to the place where you are resident.
Your Personal Information may be disclosed as follows:
Parts of your public profile page that contain some Personal Information may be displayed in other parts of the Platform to other users for marketing purposes or if you post content in a community forum or other features on the Platform that are visible to the general public.
Your public Photographer Profile page will always include some minimum information such as the city where the Photographer is based, your listing description, your calendar availability, your public profile photo, your responsiveness in replying to users’ queries, and any additional information you share with other Members. Your public Photographer Profile page may also include aggregated demand information (such as number of page views over a period of time). Parts of your public Photographer Profile page may be displayed in other parts of the Platform to other Members and/or Third Party platforms for marketing purposes. The Platform may also display the Photographer’s approximate geographic location on a map, such that a user can see the general area of where the Photographer is based.
The Platform allows your public profile and public Photographer Profile pages to be included in search engines, in which case your public profile and public Photographer Profile pages will be indexed by search engines and may be published as search results. This option is enabled by default, and you may opt out of this feature by changing your settings on the Platform. If you change your settings or the information on your public profile or public Listing pages, Third-Party search engines may not update their databases quickly or at all. We do not control the practices of Third-Party search engines, and they may use caches containing outdated information, including any information indexed by the search engine before you change your settings or the information on your public profile or public Listing pages.
When you submit a request to book Photography Services, your full name, and other Personal Information you agree to pass through to the Photographer will become visible to the Photographer of any listing you Book or request to Book. We may also disclose parts of your public profile; other Member reviews of you; and any additional information you share with other Members. In addition, if you agree to be contacted by the Photographer by phone before your request to Book is accepted, and the Photographer decides to do so, Lokalphoto will call your phone number first, before connecting you with the Photographer(s). We will not share your phone number unless there is a confirmed booking; if there is a confirmed booking, your phone number will become visible to the Photographer(s)/Client, who may call you directly.
When your request to book Photography Services is accepted by the Photographer or when a user books your Photography Services, we will disclose some of your Personal Information to the Photographer and any confirmed Client(s). However, your billing and payout information will never be shared with another user.
When a Photographer accepts your request to book Photography Services, the Photographer may elect to use Third-Party services available through the Lokalphoto platform to assist with managing the Photography Services, such as photo gallery providers. The Photographer may use features on the Lokalphoto platform to share information about the Client with that Third-Party service provider for the purposes of coordinating the delivery of Photography Services, including dates of service, Client name, and the Client’s anonymized email address.
When a Client uses your Photography Services or when you use a Photographer’s Photography Services, we may ask you to review the Client, Photographer, or the Photography Services. If you choose to provide a review, your review may be public on the Platform. Likewise, another Member’s review of you as a Client or Photographer may be public on the Platform.
You may link your account on a Third-Party social networking site to your Lokalphoto Account. We refer to a person’s contacts on these Third-Party sites as “Friends”. When you create this linkage:
some of the information you provide to us from the linking of your accounts may be published on your Lokalphoto Account profile;
your activities on the Platform may be displayed to your Friends on the Platform and/or that Third-Party site;
a link to your public profile on that Third-Party social networking site may be included in your Lokalphoto public profile;
other Lokalphoto users may be able to see any common Friends that you may have with them, or that you are a Friend of their Friend if applicable;
other Lokalphoto users may be able to see any schools, hometowns or other groups you have in common with them as listed on your linked social networking site(s);
the information you provide to us from the linking of your accounts may be stored, processed and transmitted for fraud prevention and risk assessment purposes; and
the publication and display of information that you provide to Lokalphoto through this linkage is subject to your settings and authorizations on the Platform and the Third-Party site.
We may distribute parts of the Platform (including your Listing) for display on sites operated by Lokalphoto’s business partners and affiliates, using technologies such as HTML widgets. If and when your Listings are displayed on a partner’s site, information from your public profile page may also be displayed.
We may also engage Third Parties to provide services to us, including but not limited to technology services and services to help verify your identification, to help match the photo on your ID to other photos of yourself you send to us, to conduct checks against databases such as but not limited to public government databases (where legally allowed), to otherwise assist us with fraud prevention and risk assessment, to assist us with Client service, to serve targeted ads, and to facilitate the payments or reimbursements you request (such as Concur and American Express). We may provide Personal Information about you to these Third Parties, or give them access to this Personal Information, for the limited purpose of allowing them to provide these services. For example, if we hire Third Parties, where permitted by applicable law, to conduct checks against databases such as but not limited to public government databases, we may provide your Personal Information, such as your full name and date of birth, to the Third Parties for the limited purpose of allowing them to conduct such checks, including background or registered sex offender checks, on our behalf. We will ensure that such Third Parties have contractual obligations to protect this Personal Information and to not use it for unrelated purposes.
For any jurisdiction in which we facilitate the Collection and Remittance of Taxes or Opt-in for Photographer Remittance of Taxes as described in the “Taxes” section of the Terms of Service , Photographers and Clients expressly grant us permission, without further notice, to store, transfer and disclose data and other information relating to them or to their transactions, bookings, Photography Services, including, but not limited to, personally identifiable information such as Photographer or Client’s name, listing addresses, transaction dates and amounts, tax identification number(s), the amount of taxes received by Photographers from Clients, or allegedly due, contact information and similar information, to the relevant Tax Authority.
We will use commercially reasonable efforts to notify users about law enforcement requests for their data unless:
providing notice is prohibited by the legal process itself, by court order we receive, or by applicable law; or
we believe that providing notice would (a) be futile, (b) be ineffective, or (c) would create a risk of injury or bodily harm to an individual or group, or (d) create or increase a risk of fraud upon Lokalphoto’s property, its Members, the Platform, Application, or Services (collectively, “Risk Scenarios”).
We may also publish, disclose and use Aggregated Information and non-personal information for industry and market analysis, demographic profiling, marketing and advertising, and other business purposes.
STATE PRIVACY LAWS
For California & Vermont residents: Lokalphoto Payments will not share information it collects about you with Affiliates or Third Parties, except as required or permitted by your state’s law.
BUSINESS TRANSFERS BY LOKALPHOTO
HOW TO ACCESS, CHANGE OR DELETE YOUR INFORMATION, OR CANCEL YOUR LOKALPHOTO ACCOUNT
You may review, update, correct or delete the Personal Information in your Lokalphoto Account. If you would like to correct your information or cancel your Lokalphoto Account entirely, you can do so by logging in to your Lokalphoto Account. Please also note that any reviews, forum postings and similar materials posted by you may continue to be publicly available on the Platform in association with your first name, even after your Lokalphoto Account is cancelled.
SECURING YOUR PERSONAL INFORMATION
We are continuously implementing and updating administrative, technical, and physical security measures to help protect your Personal Information against unauthorized access, destruction or alteration. However, no method of transmission over the Internet, and no method of storing electronic information, can be 100% secure. So, we cannot guarantee the security of your transmissions to us and of your Personal Information that we store.
YOUR PRIVACY WHEN YOU ACCESS THIRD-PARTY WEBSITES AND RESOURCES
SPECIAL FEATURES AND PROGRAMS
Referral service and requesting references
The Platform provides a referral service that allows you to invite your friends and contacts to use the Platform. The Platform also allows you to ask your friends and contacts to write a reference for you, to be published on your Lokalphoto profile.
We may integrate the Platform with third party sites such as Facebook, so that you can send invitation messages or requests for references via the third party site itself. These messages will be sent by the third party site, and Lokalphoto does not collect or retain the contact information that is used to send them.
You may also send invitation/request emails via the Platform itself, in which case we will ask you for the contact information to which to send your invitation/request. You can type in the email addresses or other contact information manually, or you can choose to import the contacts in your address book(s). In both cases, we may use and store this information for the sole purposes of allowing you to send your friends and contacts an invitation or request for a reference, and for fraud detection and prevention. With respect to referrals, we will also store the email addresses of your invitees to track if your friend joins Lokalphoto in response to your referral.
If you request us to import your contacts, we will collect, but not store, the username and password for the email account you wish to import your contacts from. We will use this information only for the purpose of importing your contacts.
Lokalphoto uses “cookies” in conjunction with the Platform to obtain information. A cookie is a small data file that is transferred to your device (e.g. your phone or your computer) for record-keeping purposes. For example, a cookie could allow the Platform to recognize your browser, while another could store your preferences and other information.
Your browser may allow you to set how it handles cookies, such as declining all cookies or prompting you to decide whether to accept each cookie. But please note that some parts of the Platform may not work as intended or may not work at all without cookies.
Lokalphoto cookies and Third Party cookies
We may also allow our business partners to place cookies on your device. For example, we may use Google Analytics for web analytics, and so Google may also set cookies on your device. As further explained below, Third Parties may also place cookies on your device for advertising purposes.
There are two types of cookies used on the Platform, namely “persistent cookies” and “session cookies”.
Session cookies will normally expire when you close your browser, while persistent cookies will remain on your device after you close your browser, and can be used again the next time you access the Platform.
The Platform may also use other technologies with similar functionality to cookies, such as web beacons and tracking URLs to obtain Log Data about users. We may also use web beacons and tracking URLs in our messages to you to determine whether you have opened a certain message or accessed a certain link.
Uses for Lokalphoto cookies
to enable, facilitate and streamline the functioning of the Platform across different webpages, devices and browser sessions.
to simplify your access to and use of the Platform and make it more seamless.
to monitor and analyze the performance, operation and effectiveness of the Platform, so that we can improve and optimize it.
to show you content (which may include advertisements) that is more relevant to you.
for fraud detection and prevention.
Uses for Third-Party cookies
In addition, Facebook places a cookie via the Platform that allows Facebook to obtain aggregated, non-Personal Information to optimize their services
Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies by visiting the Help portion of your browser’s toolbar. If you choose to decline cookies, please note that you may not be able to sign in, customize, or use some of the interactive features of the Platform. Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel .